How did you attract/address your audience?

How did you attract/address your audience?
As our piece is targeting youths living in urban areas, we took into account some of the things that they would like to see and, what they can relate to. We considered things such as the soundtrack, mise en scene and stereotypes.

Firstly, if we were going to create a realistic urban film, we needed each character to be dressed appropriately to fit the environment. Characters dressing too formal or too flashy wouldn’t have suited this scene in the film. This would have decreased the audiences interest because, it wouldn’t have been realistic to the traditional stereotypes of urban street wear. We chose to dress in clothes that represented our stereotypes to capture the general vibe that our film opening gives. To answer the question, we attracted the audience by wearing clothes that had traditional ‘gangster’ representations to them.

Secondly, we needed to find a soundtrack that not only suited the intensity of the film but, had an urban sound such as a music style called ‘Grime’. The soundtrack was made by Jermaine on a programme called Reason 3. A good soundtrack is essential to attracting an audience in my opinion. I feel that our soundtrack grabs attention as soon as we press play so, I think we have completed our objective in this department.

Tertiary, the stereotypes that are usually implied in urban films are, black people are the do-ers of crime, although in the black person in this the victim of crime, and the white person is the perpetrator. The black person is dressed in the typical attire for a youth in these areas as so is the white person, this could imply that skin colour is not an issue in these areas, it may your personality, also the white character in our film looks generally feeble and plays with your conceptions of antagonist as he is surprising.

The setting we chose generally said a lot about our characters, it is a very urban and forgotten about estate, this could connote that society has forgotten about the people of the estate and focuses purely on themselves, also it could imply that the people in this are very rough and urban as the estate it very old rugged and untidy similar to the stereotypes of youths in these areas.