Who would be the audience for your Media Product ?

When making this ‘urban’ film opening, we were curious about what kind of audience we were going to attract. As a kind of market research, before we started filming, we asked five people if they liked urban films and drama’s. As we were in a commercial area at the time, the people we asked were mainly students. Four out of the five people we asked said, they do like urban and English gangster films and that media institutions should distribute these kind of productions more often, just to expose the negativity of our own surroundings. Moreover, one of the four people that liked urban films said “we are constantly overshadowed by American gangster typed films, media institutions in England need to show that the stuff happens over here”. One out of the five people we asked said “I’m more into adventurous films such as the ‘Davinci Code’. However, I do think that young children living in the urban areas are intrigued by these urban films because, not only can they relate to it, they have probably experienced some of the happenings in the film.

Judging by the audience films such as Adulthood, Kidulthood and One Day attracted, we automatically knew that our film would attract the exact same audience, this is because we have the same genre. Answering the main question, we believe that our main audience is teenagers aged 13-18. It could also appeal to young adults aged 21 – 24 but, as we have a young cast, we believe that other young people will be enticed by this.In addition to this, not all young people will be drawn into this type of film, this is because a lot of people would see this as having ‘chav’ representations. Even though we, ourselves, don’t think of ourselves as the sort, we have realised that we can’t change the representations that people have of us in this film.